ABA therapy SEO and marketing for ABA practices
ABA therapy SEO is how your practice shows up when a parent searches on a phone late at night, and how it earns trust before anyone picks up the phone. We help ABA centers, clinics, in-home providers and mixed practices be findable and worth trusting, with prices posted openly, no contracts and no salespeople.
Month to month. No startup fee. No contract. No salespeople.
It is 11 pm and the family has a hundred tabs open
Picture the person you are trying to reach. A parent is on a phone, in the dark, after the day has finally gone quiet. They have searched “what is ABA therapy,” then “ABA therapy near me,” then “does insurance cover ABA therapy.” Somewhere among the open tabs is your practice, sitting beside a dozen others that look suspiciously alike.
They are not comparing logos. They are asking three things at once: is this place kind, can they start soon, and will insurance work? Good marketing for an ABA practice answers all three before anyone calls. It puts you in front of the search, and then it makes the page, the map listing and the reviews behave like a calm front desk.
That is the whole idea behind our work. Not louder, just clearer. A family should be able to read three pages of your site and know who you serve, where you serve them, what the first visit looks like and what the next step is.
Where a family meets your practice before it meets you
- Search
The search result
A title and a description that say what you offer, for whom and where. This is the first sentence of your reputation, and it is covered in our ABA therapy SEO guide.
- Maps
The map listing
Hours, service area, photos of the space and honest answers to common questions. Read how we approach it in the Google Maps and local SEO guide.
- Website
The start-here page
One calm page that explains how intake works, in order, in plain words. It asks for as little as possible and nothing private.
- Intake
The first call
Your intake coordinator's voice is the real homepage. Speed and tone on that call matter more than any banner, which is why our lead generation guide starts there.
- Practical
The insurance page
A plain walk through verification, authorization and what you will ask for later, without collecting a diagnosis or an insurance card online.
- Hiring
The careers page
Technicians and analysts search too. A page that makes a new RBT feel supported fills seats that no family ad can.
Two ways to work with us
- SEO, Maps and AI search
Organic Growth
SEO, Google Maps and AI search working as one plan, with new local landing pages built every month. Gold and Platinum add a fully managed custom website.
- Calls sooner
Paid Ads
Google, Bing and Meta Ads (Facebook and Instagram) campaigns managed end to end. Ad spend is separate and goes straight to the platform.
What families search at each stage, and what to publish
| Stage | Sounds like | What your site needs |
|---|---|---|
| Worry | “what is ABA therapy,” “autism therapy options” | A calm explainer written with your clinical director: how goals are set, who is in the room, what a session looks like. |
| Options | “ABA therapy near me,” “in-home ABA therapy,” “ABA therapy centers” | A page for each setting and town, with ages served and service area stated plainly. |
| Practical | “does insurance cover ABA therapy,” “ABA that takes Medicaid” | An insurance page that explains your steps, and says what you cannot confirm online. |
| Waiting | “how long is the ABA waitlist” | A waitlist page that says honestly what the wait depends on and what happens while you hold a place. |
| Referral | A pediatrician asking “who do you recommend?” | A short provider page and a one-page handout the referrer can forward in seconds. |
| Hiring | “RBT jobs near me,” “ABA therapy jobs” | A careers page with the first-week story, the supervision model and an easy way to apply. |
Things we hear before we get started
HeardA beautiful website will bring families in on its own.
Straight talkA website is a place to land, not a way to be found. Families need to meet it through search, maps, a referral or an ad, and then find it easy to read.
HeardWe should put smiling children on every page.
Straight talkPhotos of your rooms, shelves, entrance and materials tell a family what the space feels like without involving anyone's child. Consent, privacy and professional ethics rules all point the same way.
HeardRanking first for “ABA therapy near me” is the goal.
Straight talkResults shift with where the searcher is standing. The goal is to be the clear, trustworthy choice for the right families in your real service area.
HeardHiding the waitlist keeps families interested.
Straight talkFamilies respect a straight answer. A page that explains the wait and the next step earns more patience than a form that goes quiet.
HeardOur agency can write the clinical sections for us.
Straight talkAnything about methods, goals or outcomes belongs to your clinical leaders. We shape the structure and the plain-language wording, and your team reviews it.
How we work, in plain terms
We start with a short conversation about how your practice runs: settings, ages served, towns, how intake works and where the staffing pressure is. Then we look at how families currently find you and where they drop off. You get a written plan in ordinary language, and we build only what the plan calls for.
Each month you see a short report on what was published, what changed in search and maps, and the numbers a practice manager can act on: calls answered, inquiries, tours and intakes completed. We never ask for, store or report anything about a child. Where HIPAA, your state's rules or the BACB Ethics Code come into play, your own compliance advisor and clinical leaders make the call. This is not legal advice.
There is no contract and no startup fee. If it stops being useful, you stop. Our services page lays out the two options, and we will never invent reviews, promise rankings or write clinical claims for you.
SEO plans, with the prices on the card
Organic Growth Silver
$1,495/mo
25 new landing pages plus 4 Strategic Content Assets a month, on-page and technical SEO, Google Business Profile, citations and reviews, AI search work and reporting. No website.
Organic Growth Gold
$2,495/mo
50 pages and 8 Strategic Content Assets a month, everything in Silver, plus a fully managed custom website with hosting and maintenance.
Organic Growth Platinum
$3,495/mo
100 pages and 12 Strategic Content Assets a month, everything in Gold, for practices covering a lot of ground.
Month to month. No startup fee. No contract. A standalone website is quoted after a short call.
Questions practice owners ask first
What does it cost to work with you?
For SEO, Organic Growth begins with Silver at $1,495 a month, which brings 25 new landing pages a month and no website. Gold, at $2,495, adds a managed website, and Platinum is $3,495. Managing ads runs $895, $1,595 or $2,295 a month for one, two or three platforms, and the ad spend is billed by the platform.
Is there a contract?
No. You pay month to month and begin without a startup fee. If it stops helping, you stop, and nobody will chase you with a renewal.
Do you work with in-home providers and multi-location practices?
Yes. In-home practices are set up around a service area rather than a street address, and multi-location practices get a page for each center, town and setting so the listings never blur together. Our local SEO guide covers both.
Will you collect anything about children or families?
No, and we will steer you away from doing it yourself on forms, review replies or ads. Names, diagnoses and insurance details do not belong in a website form. Check HIPAA and your state's rules with your compliance advisor.
Will you promise us rankings or new families?
No one honestly can. Search results depend on many things outside our control, and enrollments depend on your capacity and your intake. We describe the work, show you what was done each month, and report the numbers that matter.
Who checks the wording about methods and goals?
Your clinical director or another qualified leader at the practice. We draft in plain language, flag anything that touches methods, goals or outcomes, and wait for your team's review before it goes live.
Can you help with hiring technicians as well as families?
Yes. A careers page, a short campaign for open positions and well-handled employer reviews all help. For many practices, hiring is the real limit on growth, so we treat it as part of the plan.
Ready when you are.
Tell us about your practice whenever you like. You get a straight answer and a plain price.